Skoda has been an official sponsor of the Tour de France since 2004. For the presentation of the new Kamiq on the Brussels Car Show 2020, Skoda and Lotto-Soudal wanted to highlight this partnership by preparing a surprise for the visitors entering the Kamiq
The booth with Tour-memorabilia completes the experience. A set of sensors measures when people are sitting in the car. Then an audio experience starts and a camera takes a photo of the surprised people.